Search engine optimisation (SEO) is the process of improving the ranking of your website within the natural or organic search engine results (highlighted in red above on Google) for particular keywords or phrases.
Link building is an important part of SEO. It involves building links from other websites which point to your website. Search engines see links to your site as 'votes' for its quality, so the more you have, the better your search rankings should be.
Link building is limited only by your time and creativity, so you should be looking for long term strategies that will evolve into a continuing pattern of naturally-built links, rather than quick wins without longevity. Here are ten ideas:
I hope this post has helped you understand how to build links to your website. Be sure to give these ideas a try - once you start, you'll spot more and more opportunities.
Phil Yarrow is one of the Directors at PYC
Email overload is rampant. It continues to eat into people’s time and wellbeing, costing business dearly.
Who can afford to waste 30 days per person per year? That is what research by my company and other independent surveys have confirmed is the cost to you and your business of poorly managed email.
There is a solution. We have ways to reduce the drain on your resources. The first is a new initiative: the very first UK Clean Out Your Inbox Week.
To tie in with the fourth annual event in the US, we are delighted to announce the UK’s first Clean Out Your Inbox Week. We're offering daily guides to help you get ‘email fit’, slim down your inbox and learn to keep it lean.
But you'll have to be daring. It might mean changing both your own email behaviour and that of your colleagues.
It’s free to be a part of Clean Out Your Inbox Week and it promises to be fun. You will find ways to save time. Time to do what you want to do rather than being driven by an overweight inbox which is constantly demanding your attention.
Ready to go? Check our events page for the programme and to find out how to participate.
So the lessons are:
Bruce Townsend is the Ecommerce Product Manager at SellerDeck
A little before Christmas we asked you (and our Twitter followers) to show us your divine desktops. We wanted to see how you organise your computer so you can find what you want and get some work done. (Oh, and we wanted to see cool arty wallpapers, imaginative icon layouts and the like too.)
Plenty of you sent us an image of your desktop, so we've compiled a gallery of our favourites. And now we want to know what you think.
Are there any you're particularly keen on? Do you you hate any of them? Is yours better? And have you spotted any tweaks or shortcuts that inspire you to change your own desktop?
Add a comment below or hit us up with a Tweet to @itdonut using the hashtag #divinedesktops.
Want to add your own to this list? Read our earlier blog post to find out how.
Websites are no longer simply the online ‘face’ of a business. Customers expect more than a simple home page. Thomas Vollrath, CEO of Webfusion, explains how to help customers reach your website in new ways.
To use the analogy of buying a house, how many people make a purchase based on how attractive they find the outside of a building? Buyers want to be able to enter a home, have a good look around and get a feel of the place, before making a purchase decision.
'Web 2.0', videos, social media feeds and personalised blogs have made websites the lynchpin of an engaging, interactive and developing customer experience. And every business, including yours, has the opportunity to develop groups of customers they can engage with and encourage to act as advocates for your brand.
People can access your website through desktop computers, tablets (like the iPad), smartphones, games consoles and apps. With so many options, it's no wonder customers can get confused about the best way to get online, find information about your company and interact with your business.
You should consider educating customers about the different ways they can access the internet and how to manage the technology available to them:
Many companies can be slow to react to changing technologies. Inevitably, they often get left behind.
But by diversifying the methods people can use to access your website, technology can benefit your business. The key is to encourage customers to get online and engage through new devices, then explain how to do it - and the benefits - to overcome resistance.
In the same way that you look for a new home, there are many options for people to interact with your business online. But if you remain approachable and customer focused, you can be assured that whatever route they took to find you, the customer will use it again.
Thomas Vollrath is CEO of Webfusion
Our friend Ooh Matron (false name, genuine profession) dumped her two-year old laptop PC the other week. Its battery was dead, it took an age to boot up and its hard disk had slowed to a crawl. What's more, the operating system was bleating endlessly about updates, updates and yet more updates. Just as one alert was swatted away, another would start barking for attention.
Ooh's story mirrors exactly my experience with another brand of laptop (and we’re talking about two major multinational companies, by the way). Each was unusable after just 24 months. Is there some unwritten law of PC lifespans that we’ve all unwittingly bought into? It certainly doesn’t say much for manufacturers that they've yet to learn how to build longer lasting machines.
Anyway, why should we put up with an inbuilt expiry date? We’re told we should work to a 36-month lifespan because there’ll be better and more productive machinery available in three years — but is that still the case? I’d understand it if every year saw a qualitative leap in the capabilities of hardware and software, but isn't there now an argument that the functionality and feature set of general office software has peaked? If so, surely it shouldn't be exceeding the capability of the hardware it runs on?
Many of the latest business IT services are accessed over the internet (software as a service, smartphone apps, etc). Surely this browser-based revolution actually means less wear on PC components? Aren't businesses better served by putting their IT budget towards faster broadband services instead of unnecessary new hardware?
Interestingly, Apple has boxed itself into a corner in this regard. Were their machines to start giving out after two years, word would soon spread around the Mac community which would protest accordingly. Perhaps that's less likely on the PC side, where there are myriad suppliers and manufacturers.
I've seen Mac computers last five, six and seven years respectively, but I certainly don’t want to enter that tired old debate (Apple is far from perfect itself). It is, however, evidence that manufacturers are perfectly capable of building longer lasting machines.
If we're being asked to accept PCs as limited life commodity items, then fine — just so long as that limited life mirrors other commodity electronics. Our washing machine, for instance, is into its second decade, while we got our portable telly back in 1983...
(Full disclosure: this is an extended remix of a reply I posted on this topic back in August.)
Look back on the year’s major web-based success stories and you'll see one sector that has grown probably more than all the others combined: location-based services.
A lot has been written about check-in applications such as foursquare, Gowalla and Facebook Places, but there has been little advice on how small businesses can really capitalise on this growing trend.
Here are my top three ideas to help businesses take advantage of location-based services:
1. Create an environment of competition Why on earth would anyone want to become the foursquare 'mayor' of your hardware store or review your service on Google Places? Well, while that idea might seem alien, a concept that is familiar to all of us is the spirit of competition.
I have seen a few interesting ideas in this area. The pizza chain Domino's offers free pizzas once a week to the Foursquare mayor. My local Wetherspoons offers a free round of drinks to the person with the most check-ins. Whatever your business I am sure there is an angle.
2. Online offers, in store fulfilment Google recently added a neat feature to its Places application: coupons. If you have already claimed your business via Google Places and your details are turning up on Google Maps, then the next step is to advertise your special offers. By using this service your customers can print the offers out and bring them into your store or business. They even appear next to your map listing.
3. Time sensitive deals Continuing the coupon theme, take a look at Groupon. Groupon is a deal-of-the-day website that provides its subscribers with deals for a limited time. These deals can be in store or online purchases. Groupon reports that over 90% of users go on to make subsequent purchases with the participating merchant.
The service is highly targeted; you log in, set a location and it delivers the deals to your inbox.
Local search is clearly big business. Google estimates over 20% of internet searches are related to location. My own browsing habits are fairly typical of this - I use the internet to uncover everything from my local takeaway menu to the number for a local plumber.
Small businesses, especially those with a physical presence, need to wise up to the potential, before your competition does.
Ben Dyer is the Director of product development at SellerDeck