An ever-increasing proportion of your website's visitors are coming from mobile phones. For example, in September 2009, just 0.02% of all UK web traffic originated from a mobile device. In January 2011 this figure was a staggering 8.09%, representing a growth of over 4000% (source: www.tecmark.co.uk). With the growing popularity of the iPhone and Android powered phones, this trend is only going to continue.
While you can continue to show your normal website to mobile visitors, you could proactively increase sales and revenue by optimising your website for mobile web browsers.
For example, most websites are built with a full-screen monitor in mind, often with a resolution of 1024 x 768 pixels or above. However, an iPhone's screen size is much smaller, at 320 x 480 pixels.
Mobile internet users don’t want to navigate a web page full of text, images or videos to find the information they need. Although your existing website is aimed at giving a full and comprehensive picture of your business, a mobile site should deliver immediate access to what matters most when on the go.
Top tips designing your website for mobile phones
A good way to start is to look at what people have been done before. It can give you an idea of what works and - importantly - what you can improve upon.
Here are some examples of leading businesses with mobile phone optimised versions of their websites:
What are your favourite mobile websites? And what plans do you have for yours? Leave a comment to let us know.