Good grief. The world of domain names looks like it’s about to become much more confusing.
You might remember that about a year ago, ICANN (the organisation that manages domain names around the world) decided that we needed some new domain name extensions to go along with .com, .co.uk and the like. It wanted to pave the way for domain names ending in things like .microsoft, .google, .web or .anythingatall.
Sounds confusing? That’s because it is. There’s already a bewildering array of domain names available out there, from .co and .biz to .info and .xxx. You rarely see companies using them because most businesses realise that a .com or .co.uk is their best bet.
Sure, it’s irritating that professional domain name traders have bought up lots of the best addresses. In fact, you could argue that’s played a part in creating false demand for new domain extensions.
But no matter. It’s happening. New domain extensions are coming soon. There have been over 1,900 applications for the things, mainly driven by big businesses who see a branding opportunity (.amazon, anyone?) and investors who see an opportunity to profit.
The full list of possible new extensions was released recently. Here are a few that caught my eye:
If you can be bothered then you too can review the whole list of proposed domains. Make sure you look out for my personal favourite: .transformers, which Hasbro has proposed. In fact, that’s maybe the only worthwhile one of the lot.
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