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Benjamin Dyer

Benjamin Dyer



Globe House, Lavender Park Rd, West Byfleet, KT14 6ND

Contact: Benjamin Dyer

Company description

SellerDeck supplies ecommerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996, SellerDeck changed its name from Actinic Software in June 2012 and currently has more than 5,000 UK customers.

About the expert

Ben Dyer is CEO of SellerDeck (formerly Actinic Software). He joined in 2008 as director of product development, having previously worked for Xyratex, BSkyB and BAE Systems. At BAE Systems he won Apprentice of the Year and at BSkyB, he was part of the team responsible for relaunching and its supporting infrastructure. As CEO, Ben is responsible for the all aspects of SellerDeck's operations.

A huge advocate of his home, the Isle of Wight, he is also a trustee of the Isle of Wight Youth Trust, a charity focusing on the needs of young people.

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