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Benjamin Dyer

Benjamin Dyer



Globe House, Lavender Park Rd, West Byfleet, KT14 6ND

Contact: Benjamin Dyer

Company description

SellerDeck supplies ecommerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996, SellerDeck changed its name from Actinic Software in June 2012 and currently has more than 5,000 UK customers.

About the expert

Ben Dyer is CEO of SellerDeck (formerly Actinic Software). He joined in 2008 as director of product development, having previously worked for Xyratex, BSkyB and BAE Systems. At BAE Systems he won Apprentice of the Year and at BSkyB, he was part of the team responsible for relaunching and its supporting infrastructure. As CEO, Ben is responsible for the all aspects of SellerDeck's operations.

A huge advocate of his home, the Isle of Wight, he is also a trustee of the Isle of Wight Youth Trust, a charity focusing on the needs of young people.

Articles by this expert, by highest rating

  • Are you ready for mobile commerce?

    Mobile phones have become important sales channels as more of us use them to access the internet. But many websites still don’t run smoothly on a mobile. Benjamin Dyer, CEO for SellerDeck, reveals how you can prepare your website for “m-commerce”…

  • Six ways to ensure your website looks great on a smartphone

    Smartphones are increasingly being used for online browsing and buying. Ben Dyer explains how to make sure your website is optimised for mobile use…

  • SSL encryption for your website

    Benjamin Dyer of e-commerce supplier SellerDeck explains that although an SSL certificate can be very useful for an online shop, it’s not the only security precaution you need…

  • How to choose a web designer

    How do you select a website designer that fits your business and what are the questions you should be asking?…

  • Secure your online shop

    Benjamin Dyer of ecommerce supplier SellerDeck looks at how to keep your online shop secure…

  • Five tips for working with a web designer

    Web designers often want to start with a clean slate. But you shouldn't throw the baby out with the bath water when redesigning your website, advises Ben Dyer. Effective copy, high-ranking pages and crucial links from your old site should be incorporated into your new one…

  • How to start taking payments online

    Benjamin Dyer of ecommerce supplier SellerDeck looks at how businesses can set up an online payment system…

  • Make your website smartphone-friendly

    There's no longer any room for argument — Ofcom reports that 94% of people in the UK own a mobile phone and Office for National Statistics research shows that 53% of users access the internet via a mobile device. With figures like that, it is essential that your website works as well on a smartphone as it does on a traditional PC or laptop…

  • What sort of ecommerce system should you choose?

    Benjamin Dyer of ecommerce supplier SellerDeck looks at how to select the right ecommerce system…