Creative software can be used to design and create visual and audio assets for your business.
Creative software is more widely available and simpler to use than ever. You can use it for all kinds of things, from creating leaflets and editing photos to recording a podcast or creating a promotional video.
Creativity happens all the time in business, but for the purposes of this page, creative software covers the following types of software:
You might think that your business has little need to edit photos, create videos and so on. Or perhaps you work with an agency that takes care of that kind of thing for you.
However, it can still be useful to have some basic creative software in-house.
For instance, digital recording equipment and cameras are remarkably affordable these days. Together with the emergence of social media, this can create lots of opportunities for businesses willing to experiment with creative software.
You might use some photo editing software to tweak an image before posting it to your Twitter feed. Or you might create and share a short video of your new office online.
Creative software can also be useful in other situations. For instance, you could knock together a rough-and-ready web page wireframe for your web designer to work from.
It's important to match your creative software to your own abilities.
For instance, creating great designs and graphics involves more than having the right software. You need the skills of a good designer too.
For this reason, unless your business has an in-house designer or a member of staff with good design skills, purchasing expensive graphics software can be wasteful.
The same goes for video software, audio software and other types of creative software.
Instead, consider using basic software for simple tasks. Employ a freelancer or agency for more complex projects.
When you choose simple creative software, prioritise ease of use over ultimate capabilities. The more versatile this software is, the harder it is to use!
It's important the creative software you choose matches the level of skill of the person operating it. Professional packages like Adobe Photoshop are incredibly versatile, but also take a long time to learn.
Creative software comes free with some computers. This may be all you need to perform simple tasks.
For instance, Microsoft Windows includes functions allowing you to rotate, crop and alter the brightness and contrast of photos.
Alternatively, you may be able to acquire creative software as part of an office suite. These often include desktop publishing software, basic photo editing and illustration tools.
There are lots of free creative software packages available too. For instance:
Having said that, for basic work you may be best off using a cloud computing service that you access through your web browser.
Professional creative software can be expensive. For instance, full-blown photo editing software can cost over £500.
If you think your business needs a fully-featured package then it may be possible to reduce costs by accessing software on a subscription basis.
The Adobe Creative Cloud is one such option. Alternatively, if you require professional results, but on an ad-hoc basis, it is probably cheaper to employ a professional designer or agency.
If you need something more advanced than a basic package, but don’t require the full capabilities of professional design software, look for a cut-down version of a professional package.
These are significantly cheaper - around £100 - but should still satisfy most requirements. Adobe Photoshop Elements is an excellent option.
Finally, if you have a tablet computer, you might find it's a good platform for creative software. Apps like Pixelmator (editing images), Adobe Voice (creating videos) and Hokusai (working with audio) are good places to start.