Customer relationship management (CRM) software can help your business communicate with and market to customers more effectively
This software gives you access to key information, so you can target customers with offers or analyse customer data to help your marketing strategy.
Central to every CRM system is a customer database. This stores information about your customers – their names, addresses, what they’ve bought, when you’ve contacted them and so on – so whoever answers the phone has access to all the relevant details.
Customer relationship software enables you to segment and analyse this data. For instance, your best customers – those who spend most, order frequently or have been with you longest – might deserve special treatment.
A CRM system will also include a contact manager, allowing you to log every customer contact. This means customers don’t need to repeat information when they call. Read more about using CRM software.
Customer relationship software is most beneficial to businesses with a wide product range and large customer base which they contact frequently. Depending on the package you choose, implementing a CRM system can be a big project, so there are some circumstances where full-blown CRM software is overkill:
A good CRM system will boost customer satisfaction by ensuring you contact customers at the right time, with the right information.
There are three main types of CRM software:
Determine what you want from your customer relationship software at the outset. You can then define a clear set of IT requirements to help you hit those goals.
Your IT supplier will be able to help you identify the right software for your needs.
Read more about CRM software: