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FAQs

What is the idea behind the Donut sites?
How many Donut sites are there?
Why are there different versions of these sites?
Who produces the Donut sites?
Why sponsors instead of advertising?
How and why does IT Donut use affiliate links?
What about my privacy?
How can I get listed in the IT support directory?
How do I become a Donut expert?
How do I become a Donut sponsor?
Do you offer more than just a website?
Why ‘Donut’?


What is the idea behind the Donut sites?

To help small and medium-sized enterprises (SMEs) to become more successful by giving them access to free, reliable, independent advice about a range of key business tasks and issues, as well as money-saving opportunities through the websites’ sponsors.

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How many Donut sites are there?

There are currently five sites – Law DonutMarketing DonutStart Up DonutIT Donut and Tax Donut. The first, Marketing Donut, was launched in April 2009. Three months later we launched Start Up Donut. The Law Donut was launched in August 2009, the IT Donut in August 2010 and the Tax Donut followed another 12 months later. Each site took about one year to plan, write and build. We plan to add more Donut sites in the future.

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Why are there different versions of these sites?

Our local partners – chambers of commerce, IT support companies, local councils, universities, enterprise agencies, law firms and accountancy firms – have their own customised version of one or more of the Donut websites. Local partnership is key to the Donut business model – businesses want to deal with local organisations. Our target is to have 400 local partners using the Donut websites. For more information, see our local partner page.

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Who produces the Donut sites?

Atom Content Marketing– the market-leading specialist content marketing agency. We are based in in Bristol and we’ve been providing practical and reliable advice to small business for more than 20 years. Our clients include a long list of leading private and public sector organisations. You can find out more about us by visiting our website.

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Why sponsors instead of advertising?

While researching the Donut project we spoke to many small-business owners. As well as all the free resources and reliable practical information, they said they wanted discounts and offers from reputable suppliers, but they didn’t want any advertisements – especially annoying pop-up display ads. That’s why we’ve carefully selected sponsors whose expertise and offers bring additional value to the Donut sites.

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How and why does IT Donut use affiliate links?

IT Donut is part-funded by affiliate links. These links look and function just like normal website links. The only difference is that when you click one, your click is tracked. It may generate a payment to us, usually if you buy something from a retailer we've linked to. Find out more.

We also distribute press releases through Businessportal24.com

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What about my privacy?

We take the privacy of our site users extremely seriously, which is why you can be certain we will not pass your contact details or any other personal information to anyone else. You’ll find full details in our privacy policy.

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How can I get listed in the IT support directory?

If you provide IT support services to small businesses in the UK and want to find new customers, contact us to find out how to join our list.

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How do I become a Donut expert?

We're on the look out for experienced, knowledgeable yet practically minded professionals to help with the IT Donut. Becoming a registered Donut expert involves no charge or major time commitment on your part, yet it enables you to raise your profile within the SME market. Contact us to find out more.

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How do I become a Donut sponsor?

Becoming a Donut sponsor offers a cost-effective route to reaching the notoriously fragmented small-business market. Sponsors also get the chance to provide special offers to site users. For further information email Christoff Lewis or call 0117 904 2224.

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Do you offer more than just a website?

Yes, we have thriving communities on Twitter and on Facebook, where we post links to small business news and information, answer questions and engage in discussions with business owners and experts. We also have a free monthly e-newsletter and weekly round-up.

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Why ‘Donut’?

Good question. At Atom, often we draw ‘donut diagrams’ to map out projects. We considered more than 60 other names, but Donut was the one we all liked, so it stuck. Read Donut founder, Rory MccGwire’s, blog for more on the story behind the name.