Junk email – also called spam – can cause significant problems for your business. It can clog up your email system and often carries viruses and spyware.
Junk email has the potential to cause serious problems for your business:
Globally, more than 80% of email is spam. Sending these billions of messages across the internet wastes an enormous amount of computing time, bandwidth and power.
You should also be aware that marketing messages sent by your company can be perceived as junk. If you use email for marketing, make sure it’s easy for people to opt-out of receiving messages. Carefully consider the content and frequency of what you send out, so you don’t get accused of contributing to the junk email problem.
The most obvious spam prevention technique is to stop spammers getting hold of your email address in the first place:
However, because spammers randomly try millions of email addresses, even keeping yours private won’t be enough to stop spam completely.
The other important tool to help you fight spam is a junk email filter. Filters are pieces of software which analyse messages and can assess which are junk email.
For effective spam prevention it’s best to use a combination of junk email filters in your business:
Filters are an important way to fight spam, but they take some time to set up. Initially, you may find that legitimate messages get blocked, or some junk email doesn’t get caught.
In fact, maintaining the right balance between not filtering out legitimate messages and blocking all junk email can be difficult. 'Intelligent' spam filters that allow your employees to report mistakenly-identified spam can help. Over time, they learn how to stop spam more effectively.
Seek advice from an IT expert, like your IT supplier, to find the best way to fight spam in your business. Combine these with training and advice to help your employees identify and deal with junk email.
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