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The cloud: good for your business, and the economy

August 24, 2015 by IT Donut contributor

Businessman in clouds{{}}Cloud computing has been a game-changer for business IT. In the UK last year, 581,173 new businesses were registered with Companies' House. Certainly, part of this accelerated growth can be put down to cloud computing

This is because cloud technology allows new ventures to be in business almost instantly. As a new company, you can get an IT infrastructure that would be far beyond your reach if you were required to buy and host it in-house.

This rapid deployment means new businesses can punch above their weight and compete with larger, more established peers almost immediately.

It may not seem as easy for established businesses to deploy cloud services. Research from the Federation of Small Businesses found that only a quarter of small firms are actually investing in technology such as cloud computing – even though they could reap many benefits from going down this route.

Overall, it seems new businesses are more willing to embrace these new technologies.

The barriers to entry for existing businesses

Around the world, many major businesses have already switched from on-site IT solutions to the cloud. And they're enjoying the advantages this brings them.

So, why are smaller companies holding back from this transition?

A survey from Oxford Economics (PDF link) found many small businesses are more interested in technologies such as business intelligence and mobile solutions rather than the cloud.

Additionally, some small business owners are scared of the cloud. Often, they have concerns about the costs, complexity and risks involved.

But cloud computing is changing how people do business. By ignoring the potential of this technology to evolve their own businesses, smaller companies are missing out.

It's essential they look at adopting the cloud. The productivity benefits it can bring may enable them to stay competitive. There are really four key areas to consider:

1. The cost of cloud computing

Cloud technology can deliver significant cost savings by reducing the need for in-house infrastructure. It also tends to reduce upfront expenditure and ongoing maintenance costs.

A report from the European Commission found that the adoption of cloud computing could result in 80% of organisations reducing their costs by about 10%-20%.

2. The benefits of pay-as-you-go

Many cloud computing services offer the option to pay monthly. When cash flow is important to your business, this can make a big difference.

Pay-as-you-go options also allow businesses to access sophisticated software with no upfront fees and no lock-in period.

3. Being able to stay flexible

Mobile technology means you can now do business anywhere there's an internet connection. Cloud computing lets your staff access applications and files on the go.

This can be good for all kinds of businesses. For instance, if your company employs freelancers or has employees who have to travel for work, this could keep them in touch.

The cloud is also helpful when it's difficult for staff to get into the office. You can run the company from anywhere, because you're not reliant on technology on your premises.

4. Staying secure

Security has long been a barrier to wider adoption of cloud computing. However, cloud providers can actually offer increased security at a lower cost than smaller companies could otherwise afford.

Put it this way: if you choose your cloud provider carefully (that's important), your data will be kept in a UK data centre. There, it'll be protected by security measures far in excess of what your business could implement, because the cloud provider's reputation hinges on keeping data safe.

The cloud will grow the economy

With their capacity to adapt in an ever-changing business environment, small companies are vital for continued UK economic growth.

Many innovative start-ups growing by making the most of what the cloud provides, but all businesses should be aware of its transformational potential.

If you run a smaller business, you need know-how to stay ahead of the game. What's more, the wider business and digital communities must work to encourage and support the adoption of new technologies, including the cloud.

Copyright © 2015 Steve Belton of InstaCloud 

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Posted in The internet | Tagged cloud computing | 0 comments

IT for Donuts: how to mute a tab in Google Chrome

August 18, 2015 by John McGarvey

IT for Donuts is our regular feature where we explain a tech term or answer a question about business IT.

This time, we look at how to deal with annoying websites that play sound unexpectedly. If you use Google Chrome, a clever experimental feature lets you mute the audio from a specific tab – without muting your entire computer.

The annoyance of loud websites

Here's a scenario for you. You're working away, with several website tabs open. To help you concentrate, you've put some music on your headphones (or maybe you've gone for some more ambient background noise).

Then, unexpectedly, a shrill noise intrudes. One of the websites you have open in the background is playing audio automatically. It's probably an irritating advert trying to grab your attention.

Your immediate response might be to reach for your computer's mute button. But that doesn't just mute the irritating sound – it also mutes the audio you're listening to. Surely there's a better way.

Muting individual tabs in Chrome

Well yes, there is a better way. If you use Google Chrome, you've probably noticed that it shows a little loudspeaker icon in the relevant tab when a web page is playing audio:

Chrome audio tab{{}}

This is a good way to quickly identify the offending tab, so you can close it quickly and never visit that particular website ever again. (There's a reason intrusive audio ranks high on our list of website sins.)

If you don't want to close the tab completely, you can use an experimental feature in Chrome to mute the audio. The benefit of this approach is that you can mute only the audio playing from that tab, without affecting whatever else you're listening to.

1. Enable the experimental feature

When you're using Google Chrome, go to chrome://flags/. This will take you to a long page full of experimental options.

Scroll down until you see Enable tab audio muting UI control:

Enable tab muting{{}}

Select the Enable link beneath this option.

2. Relaunch Google Chrome

For the changes to take effect, you need to close Google Chrome and reopen it.

If you scroll to the bottom of the experimental settings page, you should see a Relaunch Now button. Select it.

Google Chrome will close, then should reopen with all your previous web pages and tabs intact. It might take a moment or two for everything to load again.

3. Try muting a web page

Now just navigate to a web page that you know plays audio. (If you can't think of one, try playing a radio show on BBC iPlayer.)

Once the audio has started, try selecting the speaker icon in the tab. This should change to show a line through it, and the sound should mute:

tab muted{{}}

You can unmute by selecting this icon again.

And that's it – you can now mute web pages instantly, in a single click.

There's just one other thing to keep in mind with this feature. The tab muting function is an experimental option within Chrome. This means Google might choose to remove it at a later date, although we reckon it's more likely they'll turn it into a proper Chrome feature.

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Why net neutrality should matter to you

August 10, 2015 by John McGarvey

Net neutrality – fast lane{{}}Right now, the internet offers a reasonably level playing field for everyone. No matter who you are, your data is treated in the same way as it travels through cyberspace.

Have an idea for a website or digital business? Go ahead and try it out. The internet has lowered the barriers to entry like nothing else.

The internet provides an open platform which we can all use for whatever we like. Or, as Public Knowledge puts it, 'the company that connects you to the internet does not get to control what you do on the internet.'

But will that always be the case?

Is a two-tier internet on the way?

In 2015, the internet is big business. And without internet service providers (ISPs), that business wouldn't be possible. They create and maintain most of the infrastructure that allows the digital economy to grow.

Many of these services are invisible, but they're vital. From the wires that connect your servers to cables criss-crossing the oceans, providing them costs real money.

As internet use continues to increase, ISPs have to lay on extra capacity. And a while back, some bright spark suggested a new way to manage that capacity.

ISPs could start creating 'fast lanes' on their networks. Companies would be able to pay to use these fast lanes, so that their websites and digital content reach consumers quickly.

Introducing such charges could create a two-tier internet. Companies with deep pockets could pay to have their traffic prioritised, while the rest of us would have to wait in line.

In short: how quickly your company's website loads could be determined by how much you're willing to pay.

Fast lanes are bad for new businesses

Time is critical when you're running an online business. The longer a website takes to load, the fewer people will hang around to wait for it. Load time also has a small influence on your website's search engine rankings.

In short, getting stuck in the slow lane could mean your website doesn't get noticed – no matter how great your business idea is.

The two-tier internet threatens the idea of net neutrality, the principle that all internet traffic should be treated the same way.

In the US, net neutrality looked in serious danger last year. The FCC - which regulates interstate communications - came up with a plan that would have allowed ISPs to offer fast lanes to companies willing to pay.

The plan was abandoned after public outcry, and in February this year new rules were introduced to safeguard net neutrality.

However, the battle continues. A flurry of legal challenges from internet service providers could see the issue end up in the Supreme Court. You can bet on plenty of lobbying behind the scenes, too.

In Europe, net neutrality hangs in the balance. New rules appear to include a clause that allows online businesses to make agreements with internet service providers to guarantee specific levels of service.

That sounds a lot like a two-tier internet to us.

Fast lanes threaten small companies

The end of net neutrality could have many implications for businesses and consumers.

Currently, anyone can launch a website and know that it will load as quickly as anyone else's. A two-tier internet would change that, allowing established firms to put another barrier in the way of their competitors.

That could stifle innovation and lead to a stagnation of digital services, because challenging the status quo would be more difficult.

Some businesses would pass the fast lane cost onto consumers. Yet the overall experience of using the internet could worsen as services in the slow lane become frustrating to use.

And that wouldn't just be bad for companies trying to get established online. It would be bad for anyone who uses the internet.

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IT for Donuts: avoid spam with a disposable email address

August 03, 2015 by John McGarvey

Too much email{{}}IT for Donuts is our regular feature where we explain a tech term or answer a question about business IT.

This time, we take a look at how a disposable or temporary email addresses can help you avoid spam and unwanted emails.

What is a disposable email address?

A disposable or temporary email address does exactly what you'd expect. You can use it in situations where you need a valid email address, but where you don't want to use your normal address.

People use disposable addresses in all kinds of situations. For instance:

  • You want to take a quick look at an online service to see if it's for you, but you want to avoid 'getting started' and marketing emails.
  • You have to enter your email to view a document or download a file, but it's unclear what that company will do once it has your address.
  • You want to create a second account with an online service. For instance perhaps you're testing your website's own registration function.

Temporary and disposable email addresses can obviously be used to avoid having to deal with spam, marketing emails and all the rest.

If you run a business that relies on email marketing, you might have mixed feelings about this. In that case, it's up to you to decide whether it's right or not to use a disposable email address.

Where to get a temporary email address

There are lots of places you can get a temporary email address online. Here are two you can rely on:

  • Mailinator is a good option, because you don't have to do anything to get an email address. Just enter when you need an email address. You can then check that address by visiting the Mailinator site and entering your mailbox.
  • 10 Minute Mail gives you a temporary email address that remains active for ten minutes. To get started, visit the 10 Minute Mail site. It generates a unique address that you can use for ten minutes. Messages sent to that address should appear almost at once

When using temporary email addresses, remember that they are not secure.

Generally, anyone can view messages sent to them simply by visiting the right web page. So don't ever rely on them for important stuff, nor use them for sending or receiving sensitive or personal data.

A slightly less-convenient but safer option can be to set up a separate email address for tests and trials.

For instance, you could sign up for a free Google Mail account, or create a mailbox with the address Happy emailing!

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M-commerce in the UK is here to stay

July 28, 2015 by John McGarvey

M-commerce{{}}High street stalwart Argos now claims to be the first UK retailer to have generated £1bn of m-commerce revenue in a year

That's quite a milestone, even though UK m-commerce (mobile commerce) has been growing fast for some time. Some research suggests that UK shoppers will spend nearly £15bn via mobile devices in 2015. That will be a 77% increase on 2014's figure.

Indeed, the UK is the largest m-commerce market in Europe. And growth appears to be vastly outpacing traditional desktop channels, which are set to increase by just 2% over the same period.

If you've been keeping track of the explosion in tablet and smart phone use, this trend won't come as a complete surprise. Earlier this year, Google even changed its ranking algorithm to acknowledge the importance of mobile devices.

The Argos results demonstrate there's big money to be made from m-commerce. So, as consumers become more accustomed to spending money from their mobile devices, can smaller businesses take advantage, too?

Get your mobile basics right first

In 2015, you shouldn't do anything to your website without considering how it will look and function on mobile devices. That's because over 35m UK adults have a smart phone - and even last year, 57% of people were using their mobile handset to access the internet.

We've covered this topic at length before. Although you might want to consider creating a separate mobile app or mobile website, an increasingly popular option is to build a responsive website.

When a website is responsive, it adapts itself to the screen it's being displayed on. This means visitors can view and use your website properly, regardless of whether they're on a desktop computer, a tablet, or a smart phone.

As the number of different screen sizes available continues to grow (anyone fancy a phablet?), more businesses are realising that responsive design is the only reliable way to build a website that will work on any screen.

Optimising for m-commerce

Once you have a website that works properly on mobile devices, you can start to think about optimising it for m-commerce.

There are probably things you can do to make it easier for people to start or finish their purchases on mobile devices. For instance:

  • Even if your site looks good on a smart phone, you might find that it's harder for visitors to find the information they need. Do they have to scroll a long way to see product information? Are your photos clear enough on small screens, or should you add a zoom function?
  • Is it easy for visitors to check out and pay on a mobile device? Often, shopping basket functionality lags behind, particularly if you rely on a third-party payments system. Test it for yourself, and see if you can identify any failings.
  • Does your site let users move between desktop and mobile? The £1bn Argos figure covers any sales 'involving' a mobile device. This implies that perhaps visitors are saving items on their mobile devices to view in detail later from their main computers.

Make sure you test every aspect of your shopping and checkout process from your smart phone. Or, ideally, from a selection of mobile devices.

Should m-commerce be your top priority?

Although m-commerce in the UK is growing quickly, it doesn't necessarily follow that you should focus all your efforts upon it. Every website appeals to a different audience, and it may be that people using your site haven't yet bought in to the mobile way of doing things.

You should always make sure your website functions reasonably on smart phones and tablets. But before you do more, check your website statistics to see how many visitors actually use mobile devices.

If a significant proportion of visitors fall into this group - say over 20% - then it may be worth investing time and effort into optimising their experience. But if only a few visitors are using mobile devices, you might want to prioritise other improvements first.

Having said that, Argos has certainly demonstrated the potential of m-commerce in the UK. If you sell online, keep a close eye on how your mobile users behave. If you don't, you might just be missing an opportunity.

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Five things to look for in an IT support company

July 20, 2015 by IT Donut contributor

Get the IT support you need{{}}Let's face it: if you're a small business owner, the likelihood of being able to afford a full time IT professional is slim.

Most of us don't have the work to keep a full-time IT employee busy either, so employing a support company to help as and when you need it is the best option.

But with thousands of companies out there, all offering similar services, how do you decide which to go for?

Here, are five key things to look for when choosing IT support.

1. Have they done this before?

Anyone can set up a website and sell IT support, but claims online won't ever give you the full picture.

Ask prospective suppliers about their experience. Get client testimonials. Then see if they can explain what they've done for other clients, and what they'll do for you.

It can be an idea to research the company's employees via LinkedIn. Do they really have the skills they claim?

2. Do they speak your language?

You need to find an IT support company you can understand. It's important you know what they're doing for you.

A classic trick is for IT companies to use unnecessary jargon. This can make their work seem more complicated than it is – and it often means the company in question is trying to blind you with science.

The best IT support providers will be happy to spend time ensuring you understand the complexities and capabilities of the IT systems you're using.

3. Are they there when you need them?

Reliability is essential when it comes to IT support. If something happens to your software (or to your hardware), it can damage your business – especially if you have projects to finish or deadlines to meet.

In situations like this, it's vital you can get hold of your support company quickly. You must know who to contact — and they should give you a realistic timescale of when things will be fixed.

4. Do they suggest relevant improvements?

If an IT support company is charging you to look after your IT, they should be suggesting ways in which you can use it better.

They should be thinking about new software that might be more appropriate, cloud services that could make you more efficient — and anything else that could give you a competitive advantage.

5. Do they have your businesses best interests at heart?

We can't all be IT experts, so we rely heavily on information from IT professionals.

Your IT support company should be able to work within your budget. But at the same time, they should be looking for ways to help you improve the efficiency of your IT hardware and software.

Be wary of companies suggesting you install the newest technology all the time. Most savvy IT professionals know that prices tend to drop once a new product has been around for a little while.

Slightly older pieces of hardware and software have also often had significant bugs ironed out. A support company with your business in mind will find the most cost-effective solution for your needs.

Copyright © 2015 Barry Lowe, Managing Director of San-iT, a North-West based company offering IT support services to SMEs across Manchester, Liverpool and Leeds.

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